Tuesday, 20 February 2007

Who let this one through?

We’re in the boardroom of a major tobacco company.

“So,” says the Chairman, “how are we going to ensure we maintain our numbers in the all important female teenage market?”

There’s silence at the table…

“Come on,” says the Chairman, “what the hell am I paying you for?”

“I know,” says the Marketing Director, “how ‘bout we find one of the hottest chicks on the planet and get her to smoke in an ad.”

“Brilliant!” says the Chairman. “Just like we used to do back in the sixties.”

“No way,” pipes up the Legal Counsel. “We’ll never get it past legal. Not in Australia.”

“Well let’s say we could,” says the Chairman, “who’d be desperate enough for the money to dare to tarnish their squeaky clean image?”