Friday, 16 February 2007

Show some love

There’s been much discussion in recent years about childhood obesity. It’s obviously a complex issue and the result of a variety of factors.

Regardless of the politics and fingerpointing the fact is, I believe, we need to get our kids moving more.

Nike set up the Nike Go program with this as its mission.

To publicise the program Wieden &Kennedy have done three very sweet mini movies with falling in love with a sport as their theme.

I don’t know if the love theme was meant to tie in with Valentines Day, but it can’t be a coincidence the work popped up this week.

Click here to check out Show Some Love. For more info on the Nike Go program click here.