Thursday, 8 February 2007

Not all good advice is good

An article for small business caught my eye in this morning’s paper.

It offered 10 tips on how to get a marketing effort up and running for minimal cost.

Tip seven interested me the most as it was about writing copy.

It argued that copywriting is something best done in house.

Judging by the piece above that I tore out of the paper I’d have to disagree.

“Your best copyrighters are in-house.”

That may be so, but your best spellers are obviously not.

This following snippet shows that copyrighters don’t even bother to read their own copy.

“Transcribe that they say and you will find key words and ‘nuggets’ what you are looking for.”


Perhaps it might be best to leave copywriting to copywriters.