Friday, 3 November 2006

Kick off poverty

The lovely people at Manchester agency Love have recently returned from South Africa where they’ve been shooting a short film on the recent Homeless World Cup.

This project brings to mind the wonderful KesselsKramer instigated “Other Final’ where the world’s worst soccer teams played off against each other.

The Homeless World Cup was created by Mel Young, who saw a soccer tournament as the ideal vehicle to help change the fortunes of homeless people.

Thanks to Mel’s idea almost 80% of HWC competitors have improved their life as a result of things like teamwork, fitness and competition.

This reminds me of Bob Isherwood’s speech at RMIT earlier this year where he spoke about how ideas can change the world.

The Homeless World Cup is definitely one of those kind of ideas.