Friday, 6 October 2006

TV stations addicted to txt

How often have we read that young people aren’t watching as much TV as previous generations.

And when they do tune in they always seem to be watching ‘vote em out’ reality shows like Big Brother.

Well believe it or not income from all the SMS votes is actually helping networks make up for any advertising revenue shortfall.

In fact French TV station M6 has actually managed to surpass its ad revenue with SMS income this year.

Who knows where this rethink on network revenue will lead?

Imagine messages running across the screen during a football match telling you to SMS your best player votes throughout the game.

What a nightmare. Gimme TV ads any day.