Sunday, 1 October 2006

Elvis introduces the band

I've never been a fan of ads where they digitally insert some old or dead celeb into contemporary footage.

The recent Adidas spot with Franz Beckenbauer playing with current players is a particularly bad example.

This 60 second little beauty for BBC Radio 2 by DFGW is definitely the exception to the rule.

What an ingenius way to bring to life the breadth of music featured by Radio 2.

All footage used was existing, apart from the Sugababes, which was shot using a seventies camera to ensure it was in keeping with the look of the other footage.

As a wise old man once said, "If there's music in heaven then they've gotta have a hell of a band."