Wednesday, 18 October 2006

Consumers are taking over

Seems like anyone with a video camera and a computer can make a TV ad these days.

And thanks to Current TV many of these so called consumer generated ads are actually getting aired.

For struggling students and interested amateurs there’s obviously nothing quite like seeing your homemade ad actually run.

Except CurrentTV’s VCAM goes one step further. They pay you a $1,000 if they run your ad.

If you fancy yourself as a budding Ridley Scott the VCAM site is currently looking for people to make an ad for mysterious American softdrink Mountain Dew.

Quite where all this consumer generated stuff leaves us copywriters and art directors I don’t know. But $1,000 wouldn’t even cover the catering costs on a big budget TVC shoot.