Thursday, 7 September 2006

WPP gets a bit of BIG

As part of its ongoing plan to help spend most of the world’s marketing budgets WPP has bought a sizeable chunk of product development group BIG.

According to Martin Sorrell BIG provides WPP with opportunities to deliver product innovation and ideas to clients.

Of course being WPP they also have plenty of advertising agencies to help position, brand and market these new products for their clients.