Tuesday, 22 August 2006

Product placement booms

A new report by PQ Media predicts that product placement in movies, TV shows and games will triple by 2010.

The market is reputed to be worth around $2.2billion globally with a large portion of that coming from Hollywood.

007 currently holds the record for product placement with a deal worth around $70million for the film Die Another Day.

The Bond deal saw twenty products prominently featured in the film including of course an Aston Martin car.