Tuesday, 8 August 2006

Airtime up for grabs

A group of marketers and agencies in the US are teaming with eBay to trial media sales over the online auction site.

You can buy pretty much anything on eBay these days so why not commercial airtime on TV stations?

What this will mean long term is anybody’s guess but agency creatives looking for somewhere to run their scam ads are sure to be signing up for eBay accounts.