Thursday, 6 July 2006

Can't live without broadband

Ever since Mark Burnett proclaimed 9-to-5 as the new primetime advertising agencies have been scrambling to reposition both themselves and their digital offerering.

Proof positive that Burnett was definitely on to something is an emerging trend in rural areas of the USA where people are considering broadband access when looking at housing.

USA Today took a look at the importance of broadband in the small town of Berry in Kentucky.

"We had people come in and want to buy a house, but when they found out we don't have high-speed DSL they said they couldn't live here," said Mayor of Berry Donald Adams.

Just 35% of adults in rural America can get online via broadband at home or work compared to 50% in urban and suburban areas according to a study by Pew Internet & American Life.

Pic courtesy smh.