Saturday, 8 July 2006

Advertising wastes money

The $750million Wal Mart advertising account is currently up for grabs in the US and the retailer has just announced its 10 agency shortlist.

Bizarrely the list includes several agencies from the same parent company including O&M and JWT from WPP and Publicis and Saatchis from the Publicis Group.

Given the costs involved in a pitch of this magnitude you’d think that the number crunchers at both parent companies would pull one of their agencies off the pitch.

Geez advertising is a funny old business.