Thursday, 18 July 2019

Goddamn Influencers


Gotta love 'em.

Click the pic so you can read the comment. Brilliant!

Wednesday, 17 July 2019


Friend of mine paid a visit to the Dept of Foreign Affairs & Trade (DFAT) last week.

They snapped this pic while they were there.

I have no idea what any of this means. Nor did she.

Do you?

Tuesday, 16 July 2019

Something fishy?

I imagine it's hard for a young meat loving copywriter to find any enthusiasm for vegan fish fingers.

But lack of interest is not the problem here.

Take a look at the closing sentence. Yep...

Monday, 15 July 2019

Toilet humour

Friend of mine on hols in the US snapped this bus in Seattle.

Toilet humour. But in a good way.

Kudos to the client for signing it off. 

Friday, 12 July 2019

Social media done right

Thursday, 11 July 2019

Bought or sold?

Love this old Y&R house ad.

I've shared it many times in my career with corporate types who question the value of marketing.

So many start up founders think if their product is good enough it will sell.

It will. But only if people know about it.

Which of course is where marketing comes in.

Wednesday, 10 July 2019

Wipe your feet in style

This is some damn fine copywriting.

On the back of a doormat of all places.

Click on the pic to get a better look. 

Tuesday, 9 July 2019

Restarting Glastonbury

A lot of hype last week about Kylie Minogue & Nick Cave at Glastonbury.

Far bit of coverage for headliner Stormzy too.

But as far as I am aware nobody mentioned the guest appearance of Windows XP during Neneh Cherry's set.

I very much doubt it was product placement though.

Bloody computers!

Monday, 8 July 2019

Snack wrong

This ad came up in my Twitter feed.

As you can imagine it is generating a lot of conversation.

None of it positive.

At first I thought it was from a student folio. Then I read it ran in New Zealand over 10 years ago.

So given it's a few years old I'll cut its 'body shaming' ways a bit of slack.

However. I still have two questions:

Who approved this ad?

And who approved this ad?

Friday, 5 July 2019

Pleased to meat you

Fast food chain Arby's in the US is hopping on the 'plant based' bandwagon.

Well kinda.

They pride themselves on their meat. So there is no way they're going to introduce a veggie burger.

Instead they did the opposite - meat based vegetables.

That's not a carrot in the pic above. It's a marrot. A carrot made of meat.

I'm sure Heston Blumenthal would approve of this meaty hijinks.