Friday, 10 April 2020

Different ideas

In our industry there are two types of ideas.

A strong marketing idea that makes a difference.

And a facile idea that was probably dreamt up by some yet to be isolated creatives looking to bolster their folio.

I think you know which type of idea I prefer.

The general public would probably agree with me.

Thursday, 9 April 2020

Corporate Ipsum

I spent almost five years as a Creative Director on the clientside.

This Lorem Ipsum generator is so good it's giving me flashbacks.

Pretty sure that I know a couple of marketers who'd think it writes much better copy than any copywriter. 

Wednesday, 8 April 2020

Tokyo 2 0 2 0

Saw this last week. Thought it was a clever idea. As things get worse (and worse) these clever one offs don't seem so clever any more. Sadly. 

Tuesday, 7 April 2020

Stay home not travel

How cute is this set of deco inspired travel posters encouraging people to do anything but travel?

They're a personal project by Jennifer Baer, a graphic designer at NASA.

I've got one pinned up on my fridge.

It brightens my day every time I go in to the kitchen.

Monday, 6 April 2020

Beautiful from Facebook

Friday, 3 April 2020

Inspiration at home Pt.5

Page after page after page of big ideas and attitude to match from George Lois, the original Mad Man.

Not as easy to find as it used to be but given you're stuck at home why not just order it online and have it delivered. Contact free of course! 

Thursday, 2 April 2020

Inspiration at home Pt.4

The second season of the brilliant design series Abstract landed on Netflix late last year. It is absolutely packed with jaw dropping inspiration.

Artists who do more than art. Designers who don't just do design. Type as art. You'll love it!

Wednesday, 1 April 2020

Inspiration at home Pt.3

Most of the stories about adland in the eighties are true.

Not all. But most.

And if there is one agency we associate with pure chutzpah from those times it is Saatchi & Saatchi.

This book tells the story of the birth, rise and rise of Saatchis.

It is a rocking read and makes modern day eat your lunch at your desk adland seem as boring as it actually is. 

Tuesday, 31 March 2020

Inspiration at home Pt.2

I finished reading this book last week. It's a revelation.

To be honest it's hard to describe just why it affected me so much.

But within its pages lie the secrets to surviving in the pressure environment of an agency plus helpful hints on not letting self isolation get you down too much. 

Monday, 30 March 2020

Inspiration at home Pt.1

With all of us holed up at home for the foreseeable I thought I'd share a bit of creative inspiration for you this week.

I'm kicking it off today with the brilliant Miles Davis doco that has just landed on Netflix.

You definitely do not need to have an interest in jazz to get massive inspiration from this film.