Friday 25 September 2020

Farewell Friday

I started BrandDNA almost 15 years ago as part of a student collaboration experiment while teaching at RMIT University during my career sabbatical.

Back then blogging was new, but really taking off. And thru the comments sections of industry blogs I made several new friends and contacts.

The arrival of Facebook and particularly Twitter saw many adland blogs start to gather dust, as people began voicing their thoughts and opinions on social media. 

Which brings us to today. Farewell Friday. 

After 4,400 posts I am closing down BrandDNA. It's been fun. Actually it's been awesome. But I think blogging and I are over for now. 

Thanks to everyone who stopped by, shared a post, and commented in the early days. See you over on Twitter! 

Thursday 24 September 2020

Simple is hard


Wednesday 23 September 2020

I'm Confused

 Public health messages in the time of a pandemic are so important. 

So why do we allow clients to make them so messy and confusing?

Why have three people when you just need one?

Why have that headline when the mnemonic device at the bottom would make a better headline?

And whilst I like the rhyme of face and space why use space when we've been talking social distancing for the last 6 months?

Tuesday 22 September 2020

I want to believe


Monday 21 September 2020

Make your mind up

So what is it? 
Are they a discount brand or premium. 
Surely can't be both?  

Friday 18 September 2020

Normal Sex

The craft of the typographer is dying. Sadly. 

Any good typographer would probably die of shame if they'd set the headline in this poster.

If the focus of the message is on so called 'normal sex' why on earth wouldn't they set those two words together? 

Thursday 17 September 2020

Pointless advertising

Found these ads from DDB Prague while clearing out my Dropbox. I used them in a talk I did late last year about pointless advertising. 
Yes they are nicely art directed and strongly branded, but what is the point of these ads? 
Every person that drives a car knows to buckle up, put their lights on and drive carefully. 
I'm not saying these are scam ads, but there is definitely a strong scent.


Wednesday 16 September 2020

Yeah. Ummm....

 A bus in Denmark transformed into a blood soaked tampon. Eye catching for sure but a great ad I'm not so sure.

It's for CLUE. An app that enables women to monitor their menstrual cycle.

One of my early mentors taught me about the concept of negative residual. This bus ad has that in spades. 

Tuesday 15 September 2020

Hare vs Tortoise

Another one of those ads that only the UK seem to able to produce. Great track by Roots Manuva too. Completely unexpected advertising.

Monday 14 September 2020

Almost Trainspotting

Put the word 'choose' in front of every one of the statements in this ad. Then read it out loud in a Scottish accent. So much better.