Friday, 22 February 2019

Going Down

This pic turned up in my Twitter feed the other day.

Begs the question do the people who plan and purchase media ever look at the ads they place or where in fact they are going to place them?

Of course they don't. The work involved would be extremely time consuming.

Dare I suggest this is a job for Artificial Intelligence? 

Thursday, 21 February 2019

Sonic Branding

Sonic mnemonics have been around for ages. Think Intel, HBO etc. But taking them offscreen and out into real world usage situations is definitely new. Keen to see if this is a trend or just a novelty. Only time will tell I guess.

Wednesday, 20 February 2019

The Disrupters

Does the world really need yet another podcast?

Truth be told probably not.

But hey. This is a good one which is why I'm recommending you give it a listen.

Click here to check it out.

Tuesday, 19 February 2019

The Feud

Hot on the heels of the Aviation Gin ad I posted a few weeks back comes this very cute spot. Reynolds vs Jackman. The two nice guys of Hollywood. In a feud. Enjoy!

Monday, 18 February 2019

A sweet welcome

I have literally no idea how many hotels I've stayed in in my life but I've never seen a personal welcome note quite like this one from the Ovolo in Melbourne.

I"m a big fan of QT but as of today if any Sydney friends travelling to Melbs ask me for recommendations on where to stay the Ovolo is now at the top of my list.

Friday, 15 February 2019

KFC meets Brexit

Look a good topical ad. We really don't see that many of them these days.

Which is surprising considering the amount of opportunities that arise.

Anyway kudos to Mother London for have a clever little dig at Theresa May and her inability to get a deal done. 

Thursday, 14 February 2019

Failure to take off

There's one helluva star studded cast in the 100th birthday ad for British Airways. And yet it is cloying and wooden.

On paper this ad had the opportunity to be the sort of big budget blockbuster ad the Brits used to be famous for.

But it's not. Running it in the climate of Brexit is interesting too.

Big tick for whoever managed to get the Bowie cameo in. And the UK Garage line is sweet too.

But otherwise...I'll stick with boring but safe Qantas. 

Wednesday, 13 February 2019

Ready for Valentines Day?

Tuesday, 12 February 2019

The man who named Blackberry

Monday, 11 February 2019

Mile High Club?

I kinda like the cheekiness of these inflight napkins handed out on Delta Airlines flights in the US.

Sadly a lot of passengers didn't.

Some brands can pull this sort of thing off. Some can't.

And sadly whilst everyone (including) aspires to be edgy like Virgin, only Virgin can get away with this sort of tongue in cheek naughtiness.