Wednesday, 23 September 2020

I'm Confused

 Public health messages in the time of a pandemic are so important. 

So why do we allow clients to make them so messy and confusing?

Why have three people when you just need one?

Why have that headline when the mnemonic device at the bottom would make a better headline?

And whilst I like the rhyme of face and space why use space when we've been talking social distancing for the last 6 months?

Tuesday, 22 September 2020

I want to believe


Monday, 21 September 2020

Make your mind up

So what is it? 
Are they a discount brand or premium. 
Surely can't be both?  

Friday, 18 September 2020

Normal Sex

The craft of the typographer is dying. Sadly. 

Any good typographer would probably die of shame if they'd set the headline in this poster.

If the focus of the message is on so called 'normal sex' why on earth wouldn't they set those two words together? 

Thursday, 17 September 2020

Pointless advertising

Found these ads from DDB Prague while clearing out my Dropbox. I used them in a talk I did late last year about pointless advertising. 
Yes they are nicely art directed and strongly branded, but what is the point of these ads? 
Every person that drives a car knows to buckle up, put their lights on and drive carefully. 
I'm not saying these are scam ads, but there is definitely a strong scent.


Wednesday, 16 September 2020

Yeah. Ummm....

 A bus in Denmark transformed into a blood soaked tampon. Eye catching for sure but a great ad I'm not so sure.

It's for CLUE. An app that enables women to monitor their menstrual cycle.

One of my early mentors taught me about the concept of negative residual. This bus ad has that in spades. 

Tuesday, 15 September 2020

Hare vs Tortoise

Another one of those ads that only the UK seem to able to produce. Great track by Roots Manuva too. Completely unexpected advertising.

Monday, 14 September 2020

Almost Trainspotting

Put the word 'choose' in front of every one of the statements in this ad. Then read it out loud in a Scottish accent. So much better. 

Friday, 11 September 2020

Ogilvy on writing


Thursday, 10 September 2020

Write Right

I shared this great Vikki Ross video on Twitter a couple of weeks ago where it really resonated. So I thought i'd share it here for anyone who hasn't seen it. Terrific advice for every copywriter.