Tuesday, 11 December 2018

Wisdom of Hegarty



"Bernbach realized that advertising had to be entertainment, [and] he believed fundamentally in the power of the product to drive that entertainment." ~ Sir John Hegarty

Monday, 10 December 2018

Essence of what?

Is this the most pretentious headline of the year?

I think it might be you know.

Thing is I actually don't even understand it.

It's an ad where the writer tried to show off their skills as a writer.

Which is one thing a writer should never ever do.

At least not in advertising. 

Friday, 7 December 2018

Books brought to life



Something to brighten your Friday. Cool mid-century minimalist book covers brought to life with animation. Just gorgeous. 

Thursday, 6 December 2018

#YouPeople



Love this new Nandos spot out of South Africa. Tongue wedged very firmly in its cheek yet it's also a serious message. Reckon the hate mongering shock jocks and politicians here in Australia could do with watching it sometime. #YouPeople 

Wednesday, 5 December 2018

Black Friday Humour

Fun Black Friday ad from the NY Public Library. Probably best if you click it to enlarge so you can fully appreciate it. 

Tuesday, 4 December 2018

A hard earned thirst



Last week Aussie beer brand Victoria Bitter launched a user generated content promo.

I know. I know. So five years ago.

But someone sent me a link to this video and I'm thinking of taking back every derogatory word I had to say about the promo.

So fun. So cheeky. And so bad it's good. Real good.

I reckon VB should run it on TV!

Monday, 3 December 2018

Wisdom of Dave Trott


Friday, 30 November 2018

New book from Seth

Been a long time since a new book from Seth Godin has hit the shelves in stores.

So I'm very excited to get my hands on a copy of his newie.

He's a smart fella is Seth. And I can't wait to crack the spine on this book.

Click here to get your copy.

Thursday, 29 November 2018

John Lewis and Twitter



Every year the much anticipated John Lewis Xmas ad sets Twitter alight.

Which is great. Unless your name is John Lewis.

So this year Twitter decided to do their own Xmas ad staring the real John Lewis.

What a fun idea. 

Wednesday, 28 November 2018

Stair Free

Is this headline the greatest over-claim in the history of advertising?

Probably not.

But boy oh boy it sure as hell finds a non-existent benefit and makes the most of it.

Don't you think?