Friday, 27 March 2020

No handshakes

South American e-com platform Mercado Libre has changed its handshake logo to an elbow tap to raise awareness of the importanance of keeping your distance during the Corna virus pandemic.

The site operates in 18 countries so getting the word (however subtly) across boarders is essential.

Kudos to Buenos Aires agency Gut who came up with the idea.

Thursday, 26 March 2020

Today in the UK


Wednesday, 25 March 2020

Told you so

If I've learnt one thing these last few days at home it's this.

Mind you I've been saying it for years.

Now I've proven it to be true. 

Tuesday, 24 March 2020

Got toilet paper?



In this time of toilet roll hoarding and shortage I thought I'd dig out an Aussie toilet paper classic. Enjoy. 

Monday, 23 March 2020

Please just do it



Friday, 20 March 2020

Keep your distance

Social distancing. Just one of the many terms that have entered every day usage over the last few days.

Each time I pop to the supermarket in the hope of finding toilet paper I find myself at the checkout with people who are queuing that just don't get what social distancing is all about.

If only I could give each and every one of them this page from the New York Times.

Brilliantly simple. 

Thursday, 19 March 2020

Where there are cooks



Wieden + Kennedy London have been producing gloriously gorgeous work for Lurpak for some time. So of course this latest spot looks fabulous.

I'd love to be a flyon the wall when work like this is presented as I don't think many clients would get excited by an ad like this when it is simply a storyboard.

So kudos to the W+K team for building strong relationships with what must surely be a great client.

Wednesday, 18 March 2020

So true it hurts



Tuesday, 17 March 2020

Anime Apple



How cute is this new TV spot from Apple Japan?

It features footage from a dozen or so popular anime films and shows.

What I really like is Apple's relaxed attitude to the way the animators have played with their logo.

Shows what a confident brand it is.

Monday, 16 March 2020

Working from home?