Friday, 20 July 2018

Four or Six?

When I was a young copywriter we had a Head Of Copy at the agency.

It was not a job I aspired to as I was more interested in ideas than wordplay.

Suffice to say no Head Of Copy looked at this ad.

In fact I'm wondering if a copywriter actually wrote it.

Why?

Oh come on!

Everyone (including my mum) knows that if you hit the ball over the boundary in cricket you score six runs.

Which of course you couldn't do if there were no boundaries in cricket.

Thursday, 19 July 2018

Bloody Influencers!

Be sure and click the pic to savour every moment of this nauseating piece of Influencer Marketing.

I mean really. Who the hell would go buy a jar of Nescafé after seeing this on Instagram?

Wednesday, 18 July 2018

Tech changes - people don't

You may need to click the pic to read the copy.

But believe me it's definitely worth it.

This is a beautiful ad for Y&R.

Created many years ago yet still 100% relevant today. 

Tuesday, 17 July 2018

Behind the scenes of FCK



This is a terrific insight into the relationship (and trust) between a great client and their agency.

Love seeing the ECD and CMO talking about FCK together on camera.

I wonder how common relationships this strong are these days?

Monday, 16 July 2018

Taking Pride to Russia

The World Cup is over for another four years.

And it has to be said it's been a great celebration of football.

But beneath the veneer our freedom and football in Russia lies legislation oppressing gay rights.

So a group of activists donned football jumpers in the colours that make up the rainbow.

And cleverly infiltrated the World Cup.

Genius don't you think?


Friday, 13 July 2018

Coffee vs Beer

It is said that great advertising is built on a simple human truth.

Often this truth is not to be found in the creative brief.

It is uncovered during a factory visit or off the record chat.

I suspect the coffee truth in this ad is a case in case.

Let's face it. This ad won't trouble any award juries.

But it is built on a truth. and an interesting one at that.

Thursday, 12 July 2018

Ikea World Cup

Yes I know the headlines are a bit hard to see.

But isn't it nice to see ads riffing on the World Cup that are actually half decent?

Kudos to Ă…kestam Holst of Stockholm for these.



Wednesday, 11 July 2018

Said no one ever!

My friend Lucio shared these memes (and a couple more) on his Linkedin over the weekend.

He shared them with the caveat that they may be a little silly by Linkedin standards.

And he's right.

But that's what makes them so damn good.

Far to many people drinking the digital evangelist Kool-aid on Linkedin these days.

Far too many.


Tuesday, 10 July 2018

Influence my arse!

This piece of street art in Los Angeles is pretty cute don't you think?

I can't imagine how many people will post pictures of themselves in front of it.

Except they won't.

Why?

Take a look at the A-frame notice in the pic below.

Now I love Instagram as much as the next guy. Hell I even run a film festival on it at work.

But Instagram influencers!? Well they can go and kiss my arse.


Monday, 9 July 2018

One Word - Data