Wednesday, 17 October 2018

Banksy meets Adland

The Banksy shredder stunt at Sothebys generated a huge amount of coverage last week.

As it should because it is very very clever.

Just as clever in their own way is the cheeky bugger who turned the pic above into an ad agency meme.

Tuesday, 16 October 2018

Original is better

One of my proudest ever career moments was making the walk up to the stage to pick up an award at the MADC Awards.

Sadly they were put out to pasture a few years ago. Victim of the increasing importance on international awards shows and the Won Report.

But now the original Melbourne award show is back.

And what better way to do it than this very clever film from my friends at Cummins & Partners.

Sadly I'll be in Lisbon on the night of the new awards...

Monday, 15 October 2018

Not hooked

I can almost picture the scene...

Man goes to hardware store, approaches counter and tells the shop assistant he needs to hang a new artwork.

Don't worry says the assistant. I have just what you need.

Picture hooks says the man.

Oh no says the assistant. Much better than that.

I have Picture Hanging Solutions. 

Friday, 12 October 2018

Learn from your mistakes

These student recruitment ads for McDonalds are pretty cute don't you think?

They were created by TBWA Brussels.

The size of the headline is very un-McDonalds. Which give the campaign just a hint of scam.

But nice work none the less.

Thursday, 11 October 2018

Damn good advice

Wednesday, 10 October 2018

It ain't easy being green

Sustainability and environmental credentials are incredibly important to today's consumer.

We like our brands to 'do no harm' as Google used to say.

Great case in point in recent weeks is UK crisps brand Walkers.

They've said that they will not be introducing recyclable packing for their crisps until 2025.

And consumers sure ain't happy about it.

In fact they've started mailing back crisp packets. Lots of them.

This has given rise to the Post Office making an official announcement to consumers to stop doing it.

Which makes me thinks Walkers will get their shit together far quicker than they were planning too.

At least I hope they do!

Tuesday, 9 October 2018

Future focussed

Found this ad on a Tumblr site. It's about eight years old and years ahead of its time.

Monday, 8 October 2018

Ultra premium convenience

The way retail is heading I suspect we will eventually end up in a world of opposites.

Cheap or premium.

No middle ground.

Like them of loath them premium brands know how to market themselves.

Great case in point is the Cartier pop-up store in ultra chic Omotesando in Tokyo.

Not just any pop up store mind you. A golden hued convenience store.

It looked just like a 7/11 but with the garish red and green branding replaced withCartier"s signature gold.

Items on sale included luxury food and drinks, including cuppa noodles for $135 and slices of mango cake for around $130.

Hardly cheap. In fact anything but.

And yet fans of the brand lapped it up, with Instagrammers queued up around the block for a piece of the ultra-premium action.

Friday, 5 October 2018

We don't do ads

This quote is from 2012.

And yes they do still do advertising.

But the ads are so good they are impacting culture not building awareness.

Which is oh so powerful.

Thursday, 4 October 2018

Meet the new Don

Don-O-Mite. It's blacksploitation meets Madison Avenue. Funky!