Tooth Fairy

This cracking print ad from Y&R Jo'Burg really made me smile.
Much like the product does I guess.

A very sweet idea

Love this idea from Y&R Bangkok.

Product samples were handed out to kids by Colgate people.

These weren't just any old product samples though.

They gave out ice lollies and fairy floss which revealed a dental care message once consumed.

Great way to get through to the kids and get them brushing their teeth.