Happy holidays

Well that's 2018 done and dusted folks.

Been an interesting year to say the least.

I don't know about you but I definitely need a holiday.

So BrandDNA is taking a break for Christmas.

Happy holidays. See you on 7th January. 

When I saw Santa

Specsavers ads always make me smile. Subtle little visual gags. Their Christmas spot however is slightly different. And brought out my inner child at the payoff. 

Keep calm and...

Now this is funny. Very funny.

But imagine if you were the person who mistyped calm as clam.

Oops!

What we Googled

The Google end of year review has become something of a tradition these days. Good to see they're maintaining a high level of charm and quality.

Upside down Christmas

Copy on this ad is a little tough to read with my failing eyesight.

So click the pic to enlarge.

Simple yet powerful work from McCann Bristol.

Ch ch ch changes

Whenever a brand updates or changes its logo there are always mutterings about how successful it is.

Everyone has an opinion as I'm sure you know.

But back in the day we didn't have social media.

So picking apart the evolution of logos and brands generally happened in offices. Not out in the public arena.

Share your gifts

One word. Cuuuute! 

Nuff Said...

Wisdom of Hegarty

"Bernbach realized that advertising had to be entertainment, [and] he believed fundamentally in the power of the product to drive that entertainment." ~ Sir John Hegarty

Essence of what?

Is this the most pretentious headline of the year?

I think it might be you know.

Thing is I actually don't even understand it.

It's an ad where the writer tried to show off their skills as a writer.

Which is one thing a writer should never ever do.

At least not in advertising. 

Books brought to life

Something to brighten your Friday. Cool mid-century minimalist book covers brought to life with animation. Just gorgeous. 

#YouPeople

Love this new Nandos spot out of South Africa. Tongue wedged very firmly in its cheek yet it's also a serious message. Reckon the hate mongering shock jocks and politicians here in Australia could do with watching it sometime. #YouPeople 

Black Friday Humour

Fun Black Friday ad from the NY Public Library. Probably best if you click it to enlarge so you can fully appreciate it. 

A hard earned thirst

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A post shared by Philmah’s WerqShop (@philmahbocks) on Nov 27, 2018 at 1:42pm PST

Last week Aussie beer brand Victoria Bitter launched a user generated content promo.

I know. I know. So five years ago.

But someone sent me a link to this video and I'm thinking of taking back every derogatory word I had to say about the promo.

So fun. So cheeky. And so bad it's good. Real good.

I reckon VB should run it on TV!

Wisdom of Dave Trott