Monday, 30 April 2018

Illustrated Magnum

How beautiful is this new campaign for Magnum by MullenLowe Spain?

The idea of using the shape of a Magnum to create advertising images is hardly original.

Especially when all lolly ices are pretty much the same shape.

But what the hell.

Great art direction and beautiful illustrations by Thomas Danthony.

Love to see it run down under next summer!