Thursday, 21 February 2013

Tasty or tasteless?

Someone sent me this Fanta press ad yesterday.

Nice idea. I think. By OgilvyOne in Dubai.

But then again how can you truly experience a fizzy drink by chewing on a piece of paper?

Way way way too much copy too.

And if truth be told this whole taste the page idea was done way better way back when.

Just wish I could remember the agency that created it.