Tuesday, 28 August 2012

It has to stop

I've never met anyone who got in to the ad biz to make shit ads.

Yet the ratio of good to bad is heavily weighted towards to the bad as far as I can see.

And based on my experience most bad ads started off as good ideas.

There are a number of reasons why this happens and I'm not going to go into them here.

But suffice to say next time your idea starts turning into a Frankenstein's monster show this Bernbach quote to your account handler or client.