Saturday, 26 August 2006

Calvin Klein on the ball

Fashion Slave is the title of this installation by Calvin Klein at an exhibition centre in Chinese town of Xiamen.

Visitors have the chance to win a 5,000 Yuan cash prize by guessing how many pairs of Calvins make up the two tonne ball of jeans.

Suffice to say the promotion has generated a great deal of publicity in China. Although it’s not known if the prize has been claimed yet.