Tuesday, 22 August 2006

Budweiser creative now on tap

America’s biggest brewer is setting up an in-house production company to produce material for the web and mobile phones.

A company spokesman was quoted as saying, “We’re always looking for new ways to reach beer drinkers.”

Of course Bud are not the first brand to do this type of venture. Pepsi has its own Mountain Dew production unit, whilst Starbucks co-produced a movie last year with Lions Gate Films.

Via Adage