Tuesday, February 28, 2017
Monday, February 27, 2017
Ashes on their way
Friday, February 24, 2017
Make love not walls
Thursday, February 23, 2017
Gap Archive Reissue
Been a while since I've seen a GAP ad. Which may explain why I really like this one. Lightweight as it is.
Wednesday, February 22, 2017
Not you when you're hungry
So of course we took even more care than usual to create something beautiful.
Sadly the magazine editor refused to run our ad on the cover. Offering us the inside of the cover instead.
We stuck by our guns and so the ad never ran.
No such problems for BBDO New York who created these very funny spook cover designs for the back cover and inside cover of the famous swimsuit edition of Sports Illustrated.
Huge kudos to everyone involved.
Tuesday, February 21, 2017
Sound & Vision
Monday, February 20, 2017
Free design resource
The democratisation of technology I do believe it's called.
Case in point is this site where O'Reilly Media have posted 20 free design related e-books for free download.
That's free download.
Seriously what are you waiting for? Click here and dig in!
Friday, February 17, 2017
Thursday, February 16, 2017
Landing in style
One of the oldest rules of advertising states that when you have nothing to say then you should use showmanship. Kudos to Hackett for doing it so well.
Wednesday, February 15, 2017
Words or picture?
Tuesday, February 14, 2017
Trott on Bernbach
Love Dave Trott and love his passion for the work of Bill Bernbach. Doubt 'The Donald' would be a fan but I most definitely am!
Monday, February 13, 2017
Well here's some digital advertising whose numbers you can trust.
Because they're actually displayed on the billboard.
Using facial recognition technology each time a person looks at the Mazda it adds another number to the 'heads turned so far' headline.
Showing not only how eye catching the car is. But also how many people actually took a moment to view the ad.
Friday, February 10, 2017
Thursday, February 09, 2017
Attention to (other) detail
It's that last little one percent that makes the difference between a truly great idea and a very good one.
But sometimes it pays to step back and look at the bigger picture.
Because when you are so tightly focussed on getting tiny details right it's easy to overlook something glaringly obviously in need of attention.
It could be a typo or it could be a detail that it took someone with fresh eyes to point out.
So here's my tip for the day - Always get someone unfamiliar with your work to take a look at it before you sign it off as finished.
You can thank me later!
Wednesday, February 08, 2017
Apple goes surreal
The campaign for iPod is one of my favourite campaigns of the 21st century.
The ingenious use of white against black on vivid colour made the iPod the must have device at the time.
Now those clever folks at TBWA has given the campaign a twist for the new AirPods.
The white stands out clearly in the black & white film. And the surreal dance action gives it a touch of the unexpected.
Obviously not a patch on the iPod work but lovely none the less.
Tuesday, February 07, 2017
There were created by Zim & Zou for Hermes.
I can't imagine how much work is involved in creating something this intricate.
Not to mention complex!
Check out a few more here.
Monday, February 06, 2017
American vs British Teeth
Greenies is a strange name for a dental care product. Even one intended for dogs.
But that name didn't stop the team at Adam&EveDDB from coming up with a fun way of selling it.
After all who'd want their dog to have teeth like Austin Powers?