Thursday, June 30, 2016

Can Gold


Wednesday, June 29, 2016

Who awarded this?

Apparently this is what passes for award winning advertising these days.

At Cannes anyway.

It's from the usually reliable Brazilian agency AlmapBBDO.

Low rent frat boy humour with just a hint of misogyny thrown in for good measure.

Seriously who the hell gave this a Bronze Lion? 

Tuesday, June 28, 2016

#ManBoobs4Boobs



This clever idea won the Health Grand Prix at Cannes last week. A very cheeky FU to the prudes at Facebook. 

Monday, June 27, 2016

Us vs Them

Brits out of Europe. Trump building walls. Australia stopping boats.

Seems like everyone is falling foul of 'Beware the refugee' scare campaigns.

Which is odd considering the Brits conquered about 2/3 of the planet in their day.

And Trump probably employs a large immigrant labour force.

These ads by New York agency WING shine a light on the other side of the problem.

Doubt they'll solve the problem. But they certainly do a good job of raising awareness of it.


Friday, June 24, 2016

Are you a storyteller?


Thursday, June 23, 2016

Get a real job

I've lost count of the number of times I've said to colleagues at work that advertising sure beats having a real job.

I know this to be true because I've had real jobs.

Which may well explain why this campaign by Jung Von Matt struck such a chord with me.


Wednesday, June 22, 2016

Japanese ad for President Trump



The prospect of Donald Trump as US President frightens the life out of me. The guy seems to get more than a little crazier with each passing week.

Video editor extraordinaire Mike Diva shows us what a Trump presidency would look like. Japanese style!

Utterly crazy. But probably not as crazy as the man himself. Trump that is not Mike Diva!

Tuesday, June 21, 2016

Scandinavian minimalism

It's damn hard to see the logo or read the copy on any of these ads.

But man oh man how beautiful are they?

I can't imagine how long it must've taken to set up these photos.

In case your eyesight is as poor as mine they're by Hasan & Partners in Finland for Metsa Wood.

Click the pics for a better look.


Monday, June 20, 2016

#Predatorwatch



One of my kids emailed me this video on the weekend.

I was ready to switch it off after a few seconds as I thought it was yet another dull agency case study.

Fortunately I didn't as it turned out to be a very clever idea.

Creative by Canadian agency Crossette. 

Friday, June 17, 2016

Ad block this!

I often use the expression the headline is doing the heavy lifting.

This Danish bus-panel is a great example of what I mean.

Or is it?

Put this headline on a banner ad and it doesn't work.

Which means it must be the use of a bus-panel that's doing all the work.

Or is it, as is so often the case, a connection of two unrelated things.

Ad blocking is happening online.

So they chose to highlight the problem offline. On a bus.

Bingo!

Thursday, June 16, 2016

Cute and clever


Wednesday, June 15, 2016

Cheeky marketing

This very clever piece of advertising point-of-sale was probably whipped up by some smartarse working in the store.

Isn't it amazing how creative we can be when no marketers, strategists, art directors or copywriters are involved?

Tuesday, June 14, 2016

It Ran - Or did it?


Scam ads. Scourge of the ad industry.

So a couple of canny creatives came up with an idea to (semi) legitimise them.

It Ran.

A magazine filled from front to back cover with nothing but ads.

To be honest it's not that different to running scams in local newspapers.

Although the cost of running the ad does go to charity.


Monday, June 13, 2016

Weighty ideas

I remember when I was a young fella hawking my folio around, being told that anyone could come up with a great idea, but that what creative directors were really interested in were campaignable ideas.

This Weight Watchers ad I saw on an ad blog made me laugh. A lot.

But let's be honest it is pretty much a one-off idea rather than a campaignable thought. Still fun though!

Friday, June 10, 2016

Do what Seth says!

"Other than writing a daily blog (a practice that's free, and priceless), reading more blogs is one of the best ways to become smarter, more effective and more engaged in what's going on. The last great online bargain. 
Good blogs aren't focused on the vapid race for clicks that other forms of social media encourage. Instead, they patiently inform and challenge, using your time with respect."

Thursday, June 09, 2016

Beware of the blind



Wednesday, June 08, 2016

Baileys soap opera

Baileys the well known 'Irish Creme' is about to create an unlikely cocktail.

One part soap opera. And one part social media.

Yes you guessed right. Baileys is launching a social media soap opera.

On Instagram no less.

It's ideas like this that make me long for the days when a campaign was nothing more than print, poster and television.

Apparently Mother London are behind it. So it should turn out ok.

But seriously. An Instagram soap opera? 

Tuesday, June 07, 2016

What's the number?

Classic direct response technique with a strong call to action in the headline and prominent use of the phone number. Seriously what's not to love? 

Monday, June 06, 2016

Ali Bomaye!



2016 is turning out to be a pretty bad year for my childhood heroes.

Hard for people today to appreciate just how big a figure Muhammad Ali was in the 60s and 70s.

He truly was the greatest. And he always will be to me.

This amazing tribute by Mos Def and calligraffitist Niels Shoe Meulman was made by Ogilvy Paris about 4 years ago.

The words are Ali's. They will echo down the ages.

Friday, June 03, 2016

Passion & Persistence

Talent is important. It's what gets you noticed.

But passion and persistence are what make you successful.

Now get back to work! 

Thursday, June 02, 2016

The dogs are watching



Dog lovers everywhere know that look. So there's every chance the creative team at DM9-DDB who dreamed this up are dog owners. In fact I'd bet my house on it. 

Wednesday, June 01, 2016

Algorithms and intended bias

The more value we place on Google search results, the more biased they become.

Been arguing this for years.

This snippet from a New York Times article argues just that.

Great to know I'm not alone!