Friday, January 30, 2015
Wednesday, January 28, 2015
What would Bernbach think?
A Creative Director I get.
Even an Exec CD makes sense.
But the rest of them?
It's job title mania meets ego on the loose.
Bill Bernbach was a Creative Director. So too Ogilvy and Abbott.
So why the job title madness?
And why do we as an industry keep giving these people credit on work that has most likely not even passed under their collective noses?
Tuesday, January 27, 2015
Starbucks does good ad shock!
As you can imagine a bunch of hopeless social media types pumped out a series of godawful MLK related brand tweets. The less said about them the better.
Meanwhile in the New York Times none other than Starbucks ran a seriously good MLK ad.
Obviously it's hard to reproduce a full page broadsheet ad in a blog. So try clicking the pic for a better look.
As you can probably see the 'visual' in the ad is the alphabet backwards.
And the headline?
Well that says - It's time to look at things differently. Again.
For me this ad speaks volumes about America today. A country with massive inequality between rich and poor. Where shootings and race are an ongoing problem.
So kudos to Starbucks for encouraging people to think differently.
Here's hoping they start doing so.
Monday, January 26, 2015
Friday, January 23, 2015
Coolest dad in the universe
Love this film. I really do.
Could be because I grew up in Northern England.
Could be because I love the music.
Could be because I love the grit and authenticity in the casting.
Big thumbs up to McCann London.
Thursday, January 22, 2015
A suit to travel in
Paul Smith has been using Vine to showcase a newly launched Travel Suit.
Fabulous way to demonstrate the product.
Don't you think?
There's a few more Paul Smith Vines here.
Wednesday, January 21, 2015
Human Technology for Beretta
Utterly mesmerising piece of film-making.
To be honest I (like you most probably) have no interest whatsoever in guns.
Yet this brand film kept me hooked till the end.
Never gonna buy the product. Obviously.
But man oh man I love how much they love their work.
Tuesday, January 20, 2015
Cats love #PackAttack
Monday, January 19, 2015
Arrogance and Porsche
Friday, January 16, 2015
Content about content
Thursday, January 15, 2015
Wednesday, January 14, 2015
Flying the flag?
General consensus is it's award worthy.
For the life of me I can't work out why.
I stared at it for ages before I finally worked out the idea.
And when I did it hardly seemed worth it.
Especially after someone sent me a link to this.
Tuesday, January 13, 2015
It is however a lovely illustration.
Click on the pic for a better look.
What bugs me about this ad however is the headline,
It reads like a first thought that has not been run past a creative director.
For starters the 'Seaworld' part of the headline would've worked better as 'Infants are free at Seaworld.
It just reads more succinctly.
As for the 'our world' part, it's a very clumsy read.
I reckon fullstops at the end of both lines would've helped too.
Having written this I'm more convinced than ever that is ad (one of a series of three) is a spec ad.
There's no way a creative director would've let copywriting that lazy out of the agency.
Monday, January 12, 2015
Gordon the boar
Classic James Brown soundtrack. Christopher Walken dance moves. A bit of a Lockstock vibe. Oh and let's not forget the boar!
Friday, January 09, 2015
Thursday, January 08, 2015
Wednesday, January 07, 2015
Tuesday, January 06, 2015
Get out of school
It became quite clear to me very early on that pretty everything there is to learn about working in the creative department of an agency is best learned on the job.
I'm not saying degrees and education aren't important. I just think that being an art-director or copywriter should be a cadetship or apprenticeship rather than a formal learning process.
Now I hear a college in the US is offering a Masters in Branding.
Yes you read that correctly.
I hope this course covers more than brand guideline related case studies!