Thursday, July 31, 2014
Wednesday, July 30, 2014
Levis for workers
Tuesday, July 29, 2014
Nothing shits me more than the amount of crappy stickers my son has plastered all over his MacBook. His sister has some too.
Obviously this new Apple spot is designed to appeal to them. Because it's making me all hot 'n bothered simply posting it to the blog.
Monday, July 28, 2014
Friday, July 25, 2014
Music to my eyes
It's the work of a Portuguese artist called Bordallo.
Now I don't about you but I can't believe nobody has thought of doing something like this before.
Which makes me wonder how long it'll be before it turns up as some kind of 'ambient idea' for noise cancelling headphones or something similar.
Keep an eye out for it at Cannes next year. I guarantee it'll turn up with a logo of some sort in the bottom right corner.
Thursday, July 24, 2014
Wednesday, July 23, 2014
Tuesday, July 22, 2014
The king of posters?
Monday, July 21, 2014
Friday, July 18, 2014
Thursday, July 17, 2014
Shazamed ads on TV
Wednesday, July 16, 2014
An art director's job is ensure an ad communicates its message clearly.
A good art director would never ever think using a citrus segment as a substitute for the letter G was a good idea.
At least I hope not!
Tuesday, July 15, 2014
Monday, July 14, 2014
Friday, July 11, 2014
Are you a digital sinner
Thursday, July 10, 2014
Wednesday, July 09, 2014
Say it simple
Tuesday, July 08, 2014
Three says sorry
Monday, July 07, 2014
FIFA versus the fans
Everything is 'official' this and 'official' that.
But what about the fans?
And what about the fans in the age of social media?
I've always argued that people playing with your brand elements should be encouraged. Not discouraged.
This is especially true when it comes to the World Cup.
Whilst FIFA are more than happy to turn a blind eye to constant cries of corruption and the death of workers in Qatar they don't do it to small scale things.
Like football lovers using FIFA brand elements for Twitter and other media.
Apparently cease and desist letters have been sent to footy fans using World Cup elements like in the pic above.
Now it's happening to people posting clips to Vine as well.
Honestly why do they bother?
Nobody gets harmed? No real revenue is lost by FIFA.
It's just corporate bullying at its worst.
Friday, July 04, 2014
Where are the women?
It's a fair question too.
Although having said that the CD who gave me my first opportunity was a woman.
As was the CD who interviewed me for my first job in London.
However the question still remains unanswered.
Today I saw stats from Facebook about their male to female employee ratio and it's not good.
Which is very surprising given the high profile of Sheryl Sandberg. Especially in the media.
Anyway almost 70% of Facebook employees are male.
Apparently the numbers for Google are pretty similar.
So why is this?
These are new companies. Started by young people.
Yet their hiring policies seem to be distinctly old school.
Thursday, July 03, 2014
But where's the Marmite?
"Where's the logo?"
"But the product is almost completely obscured."
"They're a bit boring visually don't you think?"
So kudos indeed to whoever it was that gave this campaign the tick of approval.