I get a lot of requests from people around the work to plug their work on Brand DNA.
Generally I politely decline. This is because DNA is all about me and my opinions.
I cannot be bought. Honest!
Today however I am breaking from tradition to share with you an ad from CumminsRoss where I have been involved for the best part of the last two years.
This charming spot was created by two guys who I've known for many years. In fact I taught one of them during my sabbatical time at RMIT.
To say I'm proud of these two knuckleheads is something of an understatement.
This is, in my opinion, great work. Hope you think so too.