Saturday, December 21, 2013
Friday, December 20, 2013
Re-wraping Xmas paper
A wrapping paper inserted into Timeout magazine along with a freepost address label.
The idea being any gift you get but want to regift you simply wrap in the paper then pop in the post box.
All wrapped gifts go to charities for redistribution to those less fortunate.
Like I said. Just lovely.
More info here >
Thursday, December 19, 2013
Time to change title?
As you can imagine the list is populated by cliches such as strategic, organisational and innovative.
What annoyed me was the term creative came in at number three.
Which is all well and good unless you happen to be a creative director who oversees a creative department and their creative output.
Wednesday, December 18, 2013
If an Aussie ad filmed in India featuring people on a camel gets viewer complaints who knows how this utterly random spot from Scotland would fare. Somehow I doubt it'd even make it on air.
Tuesday, December 17, 2013
Monday, December 16, 2013
Intel inside Barcelona
What made it such an interesting story is that the brand in question was Unicef and as an act of goodwill Barcelona paid them rather than the other way around.
Fast forward a few years and Barcelona are seemingly struggling for cash.
Which was why an announcement on Friday that Intel were going to sponsor their shirt did not come as a surprise.
Was did surprise though was the placement of the logo.
Inside the jumper.
Pretty neat branding move I reckon.
As long as the players remember to lift up their shirts every time they celebrate scoring a goal.
Friday, December 13, 2013
SpaghettiOs and Twitter
Nobody with a few years of life experience under their belt would ever consider posting a tweet like this one from SpaghettiOs.
As you can imagine the tweet spoked a social media outrage.
And as far as I'm concerned that anger was thoroughly deserved.
Thursday, December 12, 2013
Looks like JWT London and Future Ad Labs have beaten me to it.
I'm not sure how this works but I presume you have to drag the silver paper off the KitKat bar.
Much more fun (and probably easier) than typing and retyping those weird wobbly words.
Tuesday, December 10, 2013
The 'good old days' when sexual innuendo and male superiority ruled.
This ad for White Horse whisky really does take it to a whole new level.
Yes I know I'm reading too much into it, but having recently worked on a campaign about violence against women I can't not be troubled by what is (unintentionally) implied in the headline.
I wonder if some of the popular ads from the last few years will appear as badly dated 20 or 30 years from now.
Monday, December 09, 2013
Small print can be fun
Friday, December 06, 2013
Advertising in schools?
According to a spokesperson it'll bring in millions of dollars for the Philly school system.
Which I'm sure is much needed.
But at what cost?
Working in advertising bought my house and pays for my bills. But enough is enough.
To plaster ads all over schools is just plain wrong.
It is, for want of a better cliche, the beginning of a very slippery slope.
Introducing the bill Councilwoman Blondell Reynolds Brown said there would be "commercial advertisements on school district buildings as a means of generating major dividends for the school district."
She went on describe it as, "A win-win on all sides and it goes way beyond Coca-Cola on a scoreboard."
Which may well be the most damning statement I've heard from a politician this week.
Thursday, December 05, 2013
Mob City on Twitter
There's even an adaptation of the adaptation - A graphic novel style version called Mobscript.
Fingers crossed the show lives up to the digi hype!
Wednesday, December 04, 2013
The power of Twitter
This short video was created for the Twitter IPO roadshow.
It captures so much of what the service is about.
Personally I don't think that the guys who created Twitter could have envisioned just how powerful a tool it would become.
Then again maybe they could. Guess we'll never know.
Tuesday, December 03, 2013
Trott wants a cuppa tea
This brilliant 5 minute video should be compulsory viewing for anyone working in adland.
It's the legendary Mr Dave Trott sharing the secret to great advertising.
He reminds me at times of a cockney version of Ted Horton.
Like Horton a lot of the younger generation in our biz reckon Trott's a bit old school.
Well guess what - he is.
But his analogue approach has never been more relevant than it is in the digital age.
Monday, December 02, 2013
Creative + Media = Pg3
Then one day the big wigs at WPP decided to spin off media as a special service and created Mindshare.
Most of the other agencies followed suit.
Apart from the fact that the JWT media dept was heavily populated by young females I didn't think it was that big a deal when media moved out to their own building.
But once they were gone we I certainly missed sharing ideas with them and having them help make them even better with their media savvy.
These days it is very rare to have media in house. At least in a big agency.
And I guess that's why I love this Playstation ad so much.
Not because it's clever. And certainly not for its art diection.
No I love it because it clearly shows the power of creative and media working together.
I mean how else could an ad have knocked the Page-3 Girl off page 3 of The Sun?