Thursday, February 28, 2013
Wednesday, February 27, 2013
When Rolex had charm
No wit. No warmth. And usually an overpaid celebrity.
Back in the 1970's things were obviously a little different as this lovely press ad shows.
Not enough to make me fork out ten grand for a watch.
But definitely enough to sway me from purchasing an Omega Seamaster.
Tuesday, February 26, 2013
Rolling Stones and Chrysler
Booth was a journo who basically embedded himself in the Stones entourage during their 1969 tour of the USA.
This tour is best known (not sure best is the right word) for culminating in the free concert at Altamont Raceway.
At this concert a young fan was savagely beaten to death. An incident that could hardly be regarded as good publicity.
But good publicity from the Stones is what Chrysler were looking for in '69 when they supplied vehicles to transport the band during the tour.
In Booth's book he quotes a Chrysler representative who says, "Chrysler wanted nothing from the Stones in the way of endorsements or promotional photographs."
They simply wanted to be associated with the Stones brand which they could then use to tap into the burgeoning youth market.
This is very different from today's world of massive corporate sponsored concerts.
Although I suspect Chrysler ended up keeping very quiet about their involvement with the Stones in '69.
Monday, February 25, 2013
Album covers riffing off Homeland
Friday, February 22, 2013
Toyota tackles the Space Shuttle
When I worked on the launch of the Ford Ranger about 18 months or so ago we had literally dozens of torture test ideas.
We envisioned building a veritable treasure trove of rough 'n tumble video content.
I left Wunderman before the Ranger launched so I'm not going to comment on what was or wasn't produced for the launch.
But what I will say is none of our ideas came within a mile of towing the Space Shuttle across LA.
Thursday, February 21, 2013
Tasty or tasteless?
Nice idea. I think. By OgilvyOne in Dubai.
But then again how can you truly experience a fizzy drink by chewing on a piece of paper?
Way way way too much copy too.
And if truth be told this whole taste the page idea was done way better way back when.
Just wish I could remember the agency that created it.
Wednesday, February 20, 2013
Who's to blame?
Most of the blame for this lays firmly with the client.
But should it?
Or should the agency take take some responsibility?
After all if a demanding client demands changes it's really not easy to say no to them.
But saying no is what required.
I suspect a lot of the client related issues in today's agencies are a result of cutbacks to training.
When I was at JWT in the 90's training was encouraged.
In fact once you completed 10 training courses you were given a cheque for $1,000.
I spent almost five years at my last agency. During that time I got to go on one training course.
And that was really just a one day agency workshop session.
I think you get my point. Don't you?
Tuesday, February 19, 2013
Faster and faster
I can only imagine the feeling of exhilaration they must feel.
So it stands to reason I love this ad from W&K in London.
I think I'd love it even more if they changed the word scream to howl.
But that's just me being picky.
Monday, February 18, 2013
Inventing on Vine
Tap the screen and tell us your favorite blueprint from National Inventors' Day! #loop #magic #IWantToInvent vine.co/v/bvPAd0dd1W3
— General Electric (@generalelectric) February 12, 2013
It's very early days for Vine.
And I'd hate to see this fun platform get swamped with ads 'n stuff.
But seriously how nice is this little piece by GE?
Excellent use of the medium.
Fingers crossed we don't look back on it one day as the beginning of the end of Vine as a medium of six seconds of self expression.
Friday, February 15, 2013
The original iPod ad
Stumbled on this while trawling YouTube last night. It's the launch ad for the original iPod.
I don't know whats improved the most over the years - the advertising or the product.
Suffice to say that clunky old iPod only holds 1,000 songs.
Now I've got a phone that can do better than that.
Oh and in case you didn't recognise him that dancing fool is Jeff Goldblum.
What a tosser
But there's a little bit of Pom in me that I just can't seem to shake.
And that bit of Pom is currently wondering if I'm the only person who whinks that headline is seriously wrong.
Unless you're a junior looking to get a fast track promotion. Obviously.
Thursday, February 14, 2013
Wednesday, February 13, 2013
Andre the giant
Tuesday, February 12, 2013
Soccer goes social
While they been busy going around in circles the A-League has trumped them by putting player Twitter names on their jumpers.
Genius. Don't you think?
Social media and so called 'second screen' devices are a massive part of the football experience these days.
Soccer in Australia has capitalised on this.
The AFL has not.
Monday, February 11, 2013
Name that brand
It's all the bloody same.
Pictures of people wearing clothes and looking moody.
Blue Steel style as Derek Zoolander would say.
Case in point - the ad above.
It was in The Age yesterday.
Don't know 'bout you but I reckon that could be an ad for any brand.
I've scribbled out the brand to prove my point.
My wife says the woman has been used in a lot of Country Road advertising.
But it's not Country Road....
Thursday, February 07, 2013
George Lois v Don Draper
Hell they even look alike in the pic above.
Old George is a towering figure. One of the greats. But unlike me he's not a fan of Draper or Mad Men as this biting quote shows:
"When they announced that the show was going to be about ‘the incredible period of the advertising industry in the 1960s,’ everybody thought it was going to be about me. All over the world I’m called ‘the original mad man.’
My bitch about it is the fact that it’s a show about a bunch of scum bags. All they do is screw the secretaries, drink themselves to death, smoke themselves to death and produce piss advertising.
And this is happening during the Vietnam War, the Civil Rights movement and women’s liberation? All the important things going on in the world and they’ve got that piss-ass show?"
Wednesday, February 06, 2013
Banned Super Bowl ad
I don't even care about Super Bowl yet this is my third Super Bowl post in a row.
Don't worry. Normal service will resume tomorrow. Promise!
In the meantime check out this ad from Sodastream which was banned from airing during the game by the CBS network.
Once you'll watch I'm sure you'll understand why.
It certainly has nothing to do with being offensive. That's for sure.
Tuesday, February 05, 2013
Dunking in the dark
Of course it is the Super Bowl so I suppose it's okay.
Big thumbs up to the folks at Oreo who didn't just take advantage of the blackout but also approved and put live an ad in under an hour.
According to Sarah Hofstetter from agency 360i the ad was written, designed and approved in minutes.
This was made possible because Oreo clients and agency people were gathered together at a social media mission control centre to monitor brand chatter during the game.
And there was I thinking those mission centre things were nothing but hype.
Monday, February 04, 2013
King of the Super Bowl
As has been the case for the last few years the internet is currently alive with chatter about Super Bowl advertising.
And why wouldn't it be? There's been some bloody great ads.
But how many of them will we still be talking about a year from now?
Very few I suspect.
The Apple 1984 ad however will still be talked about 50 years from now.
It is the definitive big budget high impact ran only once Super Bowl ad.
But guess what - the original concept was put to Apple two years earlier for the Apple II.
Apple wasn't that keen on it so it was filed away.
It eventually saw the light of day two years later when Apple launched the Macintosh.
To enable them to enter it into Cannes agency Chiat/Day booked a 1am spot on a regional channel in addition to the Super Bowl spot.
Of course it went on to take out top prize at Cannes.
It was the stuff of legends. And a legend is what it went on to become.