It's only the end of January but I think I just came across the best bit of copywriting you'll see all year.
Of course it helps if you have a great product and an open minded client.
But who can fail to love some of the outstanding tongue in cheek humour associated with the Wills & Catherine commemorative edition condoms.
Just take a look at some of these gems:
"Lie back and think of England."
"Combining the strength of a Prince with the yielding sensitivity of a Princess-to-be."
"Truly a King amongst Condoms."
Click here for more gems plus the chance to buy your very own commemorative condoms.