Monday, August 31, 2009
Sunday, August 30, 2009
Friday, August 28, 2009
Best job but not best ad
The Queensland Tourism Best job in the world campaign is one of the most talked about ideas of the last year.
It was created by Cummins in Brisbane.
Recently it was announced that the account had been put out for pitch and that Cummins had not retained the business.
The winners of the pitch created this ad - Make of it what you will.
Thursday, August 27, 2009
One of the problems with the iPod is that no sooner have you bought the latest model and it goes and gets superceded by an even better one.
No such problem for designer Paul Smith who was given this one off iPod Macro for his birthday by Apple's head of design Jonathan Ive.
Wednesday, August 26, 2009
Brad dines out
Video game classics
Tuesday, August 25, 2009
Spam is starting to become a real problem on Twitter.
So many brands have jumped onboard and set up automated replies to tweets that contain references to the brand.
I find this highly annoying. I suspect I'm not alone in this.
Today's piece of Twitter spam is particularly weird.
I posted that I was culling a few live tracks by the Rolling Stones from my iTunes.
Moments later I had a reply from someone purporting to be a Stones fan.
Like most people sucked in by spam I clicked on a link.
My clever Macbook told me it wasn't such a good idea to have clicked on the link.
As you can see from the pic above I wasn't the only person to get this piece of spam.
Which as I said before is becoming a real problem. But what can we do about it?
And more importantly what are Twitter doing about it?
It's over already
Monday, August 24, 2009
Creativity can solve anything
Fresh thinking from Japan
Now this is a clever idea. Food packaging labels that change colour as the expiry date approaches.
Once the product has passed its 'use by' the label becomes unreadable.
They were developed by Tokyo design group To-Genkyo.
I imagine this idea could be put to other time sensitive uses too.
For instance the price of a special offer could become unreadable by the time the offer expires.
Customers seeing the changing colour of a label may also be tempted to purchase quicker as the label gives a purchase a sense of urgency.
Be interesting to see if this form of labelling is taken up outside of Japan. Only time will tell I guess.
Sunday, August 23, 2009
2% polar bear tears
Jordan lights up Gatorade
Absolutely love this idea for Gatorade's limited edition Michael Jordan bottle.
Yet you hardly get to see how clever this idea is as the key visual lasts for only a matter of seconds.
I'd imagine there's a 90 sec version of this ad for cinema purposes. If not this is a waste of a great idea.
Saturday, August 22, 2009
Some things never change
Two American things that I used to love when I was a kid were Bazooka Joe bubblegum and Sea Monkey ads.
Can't remember the last time I saw either of them to be honest.
Until today that is when I stumbled on these new ads for Sea Monkeys.
Only $8.99 - they've definitely gone up in price since I was a boy.
Somehow I don't imagine they're any better value though!
Thursday, August 20, 2009
Come join us
Hugh Macleod is well known in social media circles.
His book Ignore Everybody is a must read for anyone who works as a creative.
He is I feel a kindred spirit. But don't take my word for it - read this and you too will want to lay claim to being a crazy deranged fool:
"A CrazyDerangedFool [CDF for short] is, like me, somebody who has the temerity to aspire to work in a way that produces both joy, meaning and contribution for both them and others, while also paying the bills. It's about creativity, it's about finding meaning, but it's also about living in the real world."
Seen one car seen 'em all
Wednesday, August 19, 2009
Random idea of the week
This has to be one of the most random iPhone apps I've seen.
It's for Bell - a European meat & smallgoods company.
It lets you BBQ a Bratwurst in real time.
Who knows! Sure looks like fun though.
Best bit is that if you blow into the iPhone mic it makes the embers glow.
Like I said it's totally random. But fun none the less.
Tuesday, August 18, 2009
Anyone seen Johnnie?
I'd heard good things about the six minute video doing the rounds for Johnnie Walker whiskey.
It features, or so I've heard, a wonderful storytelling performance from Scottish actor Robert Carlyle.
Sadly when I went looking for the video all I could find was a blank screen where the video used to be.
For some unexplainable reason the agency behind it was not keen for it to be shared.
Weird. Very weird indeed.
Anyone have any idea why BBH would do such a thing?
Saturday, August 15, 2009
Anything but soft
August 14th is the 33rd birthday of maverick record label Stiff Records.
As I kid I collected pretty much everything Stiff produced. Not just music but their ads and slogans too.
Thinking about it now as a guy sliding into middle age I can't help but noticing how much of an influence Stiff and there modus operandi has had on my career.
Just take a look at these great Stiff slogans and marvel at how good many of them still are after all these years.
But wait...there's more!
Friday, August 14, 2009
Love those racey shapes
Thursday, August 13, 2009
We'll be back ... Eventually
I gave a talk last night to a bunch of young creative hopefuls at Junior.
The preso was very well received so I thought I'd share it with you via Slideshare.
Except Slideshare was down for maintenance.
No problem with that.
But I do have a problem with one of the worst down for maintenance messages I've ever seen.
Back after some time!!!
Honestly is that the best they could do?
Wednesday, August 12, 2009
Rocks in the head
Sat Nav Soccer
Tuesday, August 11, 2009
Playboy or Mad man?
I suspect that in the era of on demand online porn that the days of Playboy may be numbered.
But back in the day it it ruled supreme as a men's magazine.
Obviously the opportunity for them to do a brand collaboration with MadMen was one not to be missed.
And I think they've done a damn good job.,
Click here to go check it out.
And if anyone asks, just tell 'em you're only reading the articles.
Who loves Honda love?
Monday, August 10, 2009
Forty years ago
Saturday, August 08, 2009
What are you up to?
Friday, August 07, 2009
On the shoulders of giants
Last night the AWARD Hall of Fame lived up to its name when it inducted this collection of silver haired superstars.
Forget your David Drogas. These are the guys responsible for the ads that made most of us want to get into the ad biz in the first place.
All told 11 people entered the Hall of Fame last night. They were Jack Vaughan, Lionel Hunt, John Bevins, David Denneen, Bob Isherwood, Allan Johnston, Ron Mather, Alan Morris, Kim Thorp, Gordon Trembath and Neil French.
For those of you too young to get just how great these guys are I recommend you click here and read about their exploits courtesy of Campaign Brief.
Thursday, August 06, 2009
Dog of an idea
Call me a cynic if you will - but dog laxatives!?
Surely the ultimate scam ad product.
This ad is one of three that have been popping up on advertising websites.
Why is it that ads with the scent of scam about them always seem to come in a set of three?
Could it be that a campaign entry at an award show requires a minimum of three ads.
I think it might...
Wednesday, August 05, 2009
Tuesday, August 04, 2009
I've just learnt that The Observer, one of Britain's most respected Sunday newspapers, is facing possible closure.
We all know that newspapers are under a lot of pressure these days, but the closure of The Observer?
That is serious.
Especially when you consider it is part of the Guardian Media Group.
I thought the Guardian papers had a good future, given they were one of the first papers to fully embrace the opportunities of the online world.
Anyway The Observer is apparently suffering from ever dwindling circulation.
So what will happen if it closes?
Will the Guardian go from 6 days a week to 7?
Surely not, given The Observer is pretty much a default Sunday Guardian anyway.
Despite it's lower circulation surely The Observer still has advertising revenue?
So if it closes what happens to that ad revenue?
This is one story I'll be watching very closely. As will I'm sure Rupert Murdoch and other big media operators.
Monday, August 03, 2009
Around the Blogosphere
This month's issue of Marketing magazine is out now. As usual there's plenty to read including my regular column - Around the Blogosphere.
I've just posted my latest column online. It looks at the idea of brand relationships and whether or not each and every brand is actually capable of having one.
Whether you agree or disagree, if you have something to contribute to my thoughts feel free to leave a comment.