I remember when I worked on the Kraft account a few years back, struggling to find a way to incorporate trademark and copyright symbols into body copy.
It just seemed so unnecessary.
I mean what difference could it possibly have made if I'd used Philadelphia rather than PhiladelphiaTM?
Trademarks symbols. I hate 'em!
They're everywhere I look. And they're slowly but surely infringing into areas I don't believe they should be.
At the Olympics they're attempting to set a new world record for trademark usage, with the 2010 Vancouver Winter Olympics putting in a Gold Medal worthy performance.
The Canadian goverment has just introduced Bill C-47. The Olympic Marks Act.
This bill guarantees exclusive public use of the following words: winter, gold, silver, bronze, sponsor, Vancouver, 2010, medals and games.
And there I was thinking that the Olympics was all about fair play and human achievement.