Can you really call yourself a ‘trendspotter’ when you’re spotting trends that have already emerged?
Let me tell you, that’s exactly how I felt after receiving an email that JWT had just issued their 2007 Trend Forecast.
As you can imagine I was keen to see what lay over the horizon for 2007.
Have a look at JWT’s top three trends for 2007: Skype/VOIP, Wii and next generation gaming and the business of social networking.
Now I hate to be critical of the agency network that made me the creative thinker I am today, but talk about missing the boat.
My Dad’s been using VOIP for at least 18 months and he’s 70 next year! He’s also managed to get most of his relatives into it as well, which is a great example of social networking if you ask me.
So how on earth can VOIP be a trend for 2007? You really can’t get more mainstream than my old man.
The next generation gaming thing is interesting, especially after the point that my son made in my previous post. Me thinks the whole notion of next generation gaming has been completely rewritten by the success of the Wii.
If, as young Max says, the 360 is just an X-Box with better graphics, surely neither it nor the Playstation 3 can be considered next generation gaming?
As for the business of social networking, surely the dotcom era amounts of money paid for MySpace and YouTube confirm that social networking has long since passed the status of trend?
Like I said earlier, I hate to criticise JWT. It’s great to see some of the innovative thinking Aussie boy Craig Davis has brought to the network. But this trends thing looks like it should have been written a year ago, not this week.
In a nutshell it seems I have been ‘tagged’ and I now have to reveal five things you didn’t know about me. So here goes…
1: I have never owned anything by Nike. I’m an old school sportswear purist I’m afraid, so it’s strictly Adidas or Puma for me.
2: If it wasn’t for my wife I wouldn’t be sitting here writing this. She recognised my latent creativity and gave me the confidence to leave behind my job in the real world to pursue a career in advertising.
3: The highlight of my career was when a CD in London said that if he could have his career over he would have come to Melbourne to work with me.
4: I wouldn’t be half as smart as I am today if it wasn’t for my children. I know it’s a cliché, but they really do keep you young.
5: As much as I love the independence of working one on one with my own select group of clients I have to admit I really miss the buzz of working in a big agency.
The five people I’ve tagged are:
Ed who is a smart young lad from the RMIT Advertising degree. Albert who is a friend of Ed and has one of my fave blogs. The lovely Amber who shares my love of Eric Anderson. One woman running around trying to get into advertising called Abi. Up and coming young Melbourne creative Glenn Peters.
The announcement of Time magazine’s Person (nee Man) Of The Year is always guaranteed to generate a bit of buzz and conversation.
Some of the biggest names of the 20th century have scored Time’s most important cover, including Bill’s Gates and Clinton, Lech Walesa, Anwar Sadat, JFK, Martin Luther King, Winston Churchill and Stalin.
This year Time has named You as the Person Of The Year. Yes You!
Tipping the hat to the community building, information sharing, video uploading power of the worldwide web, Time sees 2006 as the year the digital revolution empowered everyone with the ability to connect to it.
It’s not the first time they’ve done something like this either. They named The Computer as Person Of The Year back in 1982, two years before the launch of the Macintosh.